In 2021, it was the 18th anniversary of the establishment of Hongbai Technology. It was also the first year of implementing the dual – brand strategy of “Hongbai Technology” and “Zhige” in Hongbai Technology’s second ten – year development plan. In the fruitful golden September, Hongbai Technology officially changed its logo. From the initial idea to the design and finally the successful trademark registration with the State Administration for Market Regulation, it took ten months and finally achieved the goal.

(New logo of Hongbai Technology)
The new logo uses “blue and yellow” as the standard colors. The overall design adopts a three – dimensional visual solution, making the LOGO more technological and industrial, with a strong sense of youth and vitality. This blue represents the sky, the sea, the future and high – tech, while this yellow represents industry, sparks, light and happiness. The overall color scheme is more in line with Hongbai’s spirit of innovation, change and forging ahead with unity.
The overall effect reflects Hongbai’s tenet of “brand confidence, technology confidence, quality confidence and service confidence”.
The first meaning: Welding. Welding equipment tightly connects metals together, symbolizing the welding characteristics of Hongbai Technology’s products and also reflecting the reliable quality of the products.
The second meaning: Connection. The company and users are closely linked as if they were an integrated whole, forming a well – connected technology platform, symbolizing the communication and close integration between Hongbai Technology and its customers, as well as with the industry.
The third meaning: Linkage. Aiming at intelligent manufacturing in the industrial chain, it integrates R & D resources and improves the layout of the industrial chain.
The fourth meaning: The first letter “U” of the English word “United” for unity and the arched cornerstone shape (Ç) are combined to form the first letter “H” of the pinyin of “Hongbai”, symbolizing that Hongbai Technology shoulders the corporate mission of the unity and cooperation between shareholders and employees, their common growth and the pursuit of excellence.
The company’s adoption of the new logo also hopes to use the key of “carrying forward the past and forging ahead into the future” to open the door to future development.
Looking back, it means not forgetting the original intention of starting the business. Based in the “automobile equipment” field, adhering to the positioning of “committed to the development and growth of China’s automobile equipment industry”, it provides customers with high – efficiency and high – quality welding equipment and automation solutions.
Hongbai Technology is a national high – tech enterprise engaged in the R & D and production of automated welding equipment, industrial robots and related products. The company’s main products include: industrial – grade nine – axis drive – control integrated robots, automated stud welding equipment and workstations for automobile bodies, automated spot welding equipment and workstations for automobile bodies, robotic arc welding workstations, electrode grinders series, nut conveying and error – proofing equipment series, etc.
In the past 18 years, Hongbai Technology has been deeply involved in the automobile industry with relatively high industry barriers and has become a “specialized, refined, distinctive and innovative” small giant enterprise in the field of automobile welding, occupying 60% of the national automobile stud welding market, and its spot welding products cover 50% of the domestic market. Our products are used by major domestic automobile manufacturers, new – energy automobile manufacturers and their supporting factories such as FAW – Volkswagen, SAIC – Volkswagen, Dongfeng Nissan, GAC Toyota, FAW Toyota, Geely Automobile, Great Wall Motor, BYD Auto, NIO, XPENG Motors, Tesla, FAW Hongqi, Dongfeng Passenger Vehicle, Liuzhou Wuling, Chery Automobile, Changan Automobile, Xiaokang Automobile, Huayu Automobile, and CASMA. With the pursuit of ultimate quality and service satisfaction, it has won unanimous praise from customers and built a good reputation.
At the same time, in the past 18 years, we have achieved two scientific and technological achievements, 21 domestic invention patents, 3 international invention patents, 71 utility model patents, 13 design patents and 38 software copyrights. Many of the company’s products have won provincial and municipal awards: The “Automated complete set of stud welding equipment for car bodies” was rated as a key new product of independent innovation in Shenzhen and a high – tech product in Guangdong Province, and won the Science and Technology Progress Award of Guangdong Province; The “PIDS series robotic stud welders” won the “Famous Product Award” at the 32nd China Welding Expo. The sub – high – frequency inverter DC spot welder is a project funded by the National Innovation Fund and a demonstration project of the National Torch Program, and won the Technology Invention Award of Bao’an District. The company has become a national “specialized, refined, distinctive and innovative” small giant enterprise, a contractor of national key scientific and technological research projects and national torch program projects, a recipient of national innovation fund, a top 100 innovative enterprise in Shenzhen, and has a Guangdong Provincial Engineering Technology Research Center for Welding and Assembly Equipment.
The 18 – year journey of Hongbai Technology has been a period of perseverance and fruitful achievements.

(Old logo of Hongbai Technology)
Looking forward, Hongbai Technology will thoroughly implement the “dual – brand strategy” of “brand confidence, technology confidence, quality confidence and service confidence” in its second ten – year plan. In the digital age, it will give full play to its technological accumulation and the advantages derived from it, lead the enterprise to embrace the new era. With the two brands of “Hongbai Technology” and “Zhige” as the starting points, it will empower the organization and employees with innovation and drive the sustainable development of the enterprise.
The future is here, and Hongbai Technology will soar with the trend. Live up to the good times and embrace the new era!